The Game Census
Milk inside a bag of milk inside a bag of milk cover art

Milk inside a bag of milk inside a bag of milk

Nikita Kryukov · Nikita Igorevich Studio · 2020-08-26

Steam

AdventureIndie

Modes: Single player

Releases: Aug 26, 2020 (Linux), Aug 26, 2020 (Mac), Nov 11, 2022 (Nintendo Switch), Aug 26, 2020 (PC (Microsoft Windows))

A short story about what sort of challenges everyday little things can be. Help the girl buy milk, be the first not to disappoint her.

13
playing now
96%
positive of 34k reviews
Overwhelmingly Positive
steam rating
500,000–1,000,000
owners (SteamSpy est.)
80/100
IGDB user rating (97 ratings)
0.9h
to beat · rushed 1h · completionist 1.4h
platinum
deck/linux tier (ProtonDB)
$1.49
steam price (US)

13 players in-game as of 2026-08-30 17:00 UTC (census sample)

Milk Inside a Bag of Milk Inside a Bag of Milk is a 2020 psychological horror visual novel game developed by Russian game developer Nikita Kryukov. The game centers around an unnamed female protagonist who visits a nearby grocery market to purchase a bag of milk, but is troubled with the challenges of suffering from severe trauma. The player plays as a voice inside her head with which she shares an inner monologue.

Health check

Healthy
  • · 13 players in-game at the last census sample.
  • · 2,820 reviews in the last 8 weeks (~353/week).
  • · Review velocity down 16% vs the prior 8 weeks.
  • · Top 3% of 11,362 Adventure games in the census by review count.

Health tier since 2026-08-27

Estimated sales: 685k–1.5M copies

Review-multiple estimate from 34,257 total reviews — how this is computed.

All-time low: $0.29 at Steam (2023-08-07)via IsThereAnyDeal

12-month high $1.49 · on sale 5 of 11 observed days (census price snapshots)

Review momentum

PositiveNegative
1.3k1.3k20202026Week of 2020-08-01: 81 positiveWeek of 2020-08-01: 1 negativeWeek of 2020-09-01: 96 positiveWeek of 2020-09-01: 9 negativeWeek of 2020-10-01: 104 positiveWeek of 2020-10-01: 1 negativeWeek of 2020-11-01: 156 positiveWeek of 2020-11-01: 4 negativeWeek of 2020-12-01: 161 positiveWeek of 2020-12-01: 2 negativeWeek of 2021-01-01: 158 positiveWeek of 2021-01-01: 5 negativeWeek of 2021-02-01: 206 positiveWeek of 2021-02-01: 8 negativeWeek of 2021-03-01: 198 positiveWeek of 2021-03-01: 7 negativeWeek of 2021-04-01: 167 positiveWeek of 2021-04-01: 4 negativeWeek of 2021-05-01: 452 positiveWeek of 2021-05-01: 14 negativeWeek of 2021-06-01: 370 positiveWeek of 2021-06-01: 7 negativeWeek of 2021-07-01: 401 positiveWeek of 2021-07-01: 10 negativeWeek of 2021-08-01: 658 positiveWeek of 2021-08-01: 23 negativeWeek of 2021-09-01: 370 positiveWeek of 2021-09-01: 8 negativeWeek of 2021-10-01: 394 positiveWeek of 2021-10-01: 2 negativeWeek of 2021-11-01: 678 positiveWeek of 2021-11-01: 19 negativeWeek of 2021-12-01: 1,282 positiveWeek of 2021-12-01: 32 negativeWeek of 2022-01-01: 1,290 positiveWeek of 2022-01-01: 43 negativeWeek of 2022-02-01: 964 positiveWeek of 2022-02-01: 38 negativeWeek of 2022-03-01: 832 positiveWeek of 2022-03-01: 16 negativeWeek of 2022-04-01: 868 positiveWeek of 2022-04-01: 27 negativeWeek of 2022-05-01: 449 positiveWeek of 2022-05-01: 18 negativeWeek of 2022-06-01: 674 positiveWeek of 2022-06-01: 19 negativeWeek of 2022-07-01: 882 positiveWeek of 2022-07-01: 21 negativeWeek of 2022-08-01: 505 positiveWeek of 2022-08-01: 23 negativeWeek of 2022-09-01: 402 positiveWeek of 2022-09-01: 13 negativeWeek of 2022-10-01: 279 positiveWeek of 2022-10-01: 13 negativeWeek of 2022-11-01: 421 positiveWeek of 2022-11-01: 9 negativeWeek of 2022-12-01: 655 positiveWeek of 2022-12-01: 27 negativeWeek of 2023-01-01: 716 positiveWeek of 2023-01-01: 21 negativeWeek of 2023-02-01: 484 positiveWeek of 2023-02-01: 16 negativeWeek of 2023-03-01: 668 positiveWeek of 2023-03-01: 15 negativeWeek of 2023-04-01: 499 positiveWeek of 2023-04-01: 11 negativeWeek of 2023-05-01: 366 positiveWeek of 2023-05-01: 10 negativeWeek of 2023-06-01: 527 positiveWeek of 2023-06-01: 18 negativeWeek of 2023-07-01: 774 positiveWeek of 2023-07-01: 37 negativeWeek of 2023-08-01: 809 positiveWeek of 2023-08-01: 24 negativeWeek of 2023-09-01: 517 positiveWeek of 2023-09-01: 18 negativeWeek of 2023-10-01: 427 positiveWeek of 2023-10-01: 20 negativeWeek of 2023-11-01: 653 positiveWeek of 2023-11-01: 21 negativeWeek of 2023-12-01: 681 positiveWeek of 2023-12-01: 22 negativeWeek of 2024-01-01: 635 positiveWeek of 2024-01-01: 19 negativeWeek of 2024-02-01: 736 positiveWeek of 2024-02-01: 22 negativeWeek of 2024-03-01: 582 positiveWeek of 2024-03-01: 24 negativeWeek of 2024-04-01: 574 positiveWeek of 2024-04-01: 12 negativeWeek of 2024-05-01: 597 positiveWeek of 2024-05-01: 24 negativeWeek of 2024-06-01: 419 positiveWeek of 2024-06-01: 14 negativeWeek of 2024-07-01: 437 positiveWeek of 2024-07-01: 25 negativeWeek of 2024-08-01: 515 positiveWeek of 2024-08-01: 23 negativeWeek of 2024-09-01: 248 positiveWeek of 2024-09-01: 12 negativeWeek of 2024-10-01: 253 positiveWeek of 2024-10-01: 15 negativeWeek of 2024-11-01: 394 positiveWeek of 2024-11-01: 16 negativeWeek of 2024-12-01: 595 positiveWeek of 2024-12-01: 27 negativeWeek of 2025-01-01: 520 positiveWeek of 2025-01-01: 19 negativeWeek of 2025-02-01: 251 positiveWeek of 2025-02-01: 22 negativeWeek of 2025-03-01: 901 positiveWeek of 2025-03-01: 40 negativeWeek of 2025-04-01: 430 positiveWeek of 2025-04-01: 21 negativeWeek of 2025-05-01: 397 positiveWeek of 2025-05-01: 22 negativeWeek of 2025-06-01: 427 positiveWeek of 2025-06-01: 19 negativeWeek of 2025-07-01: 554 positiveWeek of 2025-07-01: 30 negativeWeek of 2025-08-01: 362 positiveWeek of 2025-08-01: 16 negativeWeek of 2025-09-01: 268 positiveWeek of 2025-09-01: 7 negativeWeek of 2025-10-01: 387 positiveWeek of 2025-10-01: 21 negativeWeek of 2025-11-01: 366 positiveWeek of 2025-11-01: 13 negativeWeek of 2025-12-01: 369 positiveWeek of 2025-12-01: 19 negativeWeek of 2026-01-01: 441 positiveWeek of 2026-01-01: 21 negativeWeek of 2026-02-01: 238 positiveWeek of 2026-02-01: 13 negativeWeek of 2026-03-01: 255 positiveWeek of 2026-03-01: 12 negativeWeek of 2026-04-01: 222 positiveWeek of 2026-04-01: 20 negativeWeek of 2026-05-01: 297 positiveWeek of 2026-05-01: 21 negativeWeek of 2026-06-01: 438 positiveWeek of 2026-06-01: 33 negativeWeek of 2026-07-01: 398 positiveWeek of 2026-07-01: 23 negativeWeek of 2026-08-01: 213 positiveWeek of 2026-08-01: 13 negative
Weekly review counts (Steam review histogram). Positive above the line, negative below.

Players online

1842026-08-06 22:00 — 13 players2026-08-07 06:00 — 8 players2026-08-07 14:00 — 8 players2026-08-07 22:00 — 12 players2026-08-08 06:00 — 8 players2026-08-08 14:00 — 12 players2026-08-08 22:00 — 7 players2026-08-09 06:00 — 9 players2026-08-09 14:00 — 8 players2026-08-09 22:00 — 9 players2026-08-10 06:00 — 5 players2026-08-10 14:00 — 11 players2026-08-10 22:00 — 11 players2026-08-11 06:00 — 12 players2026-08-11 14:00 — 13 players2026-08-12 22:00 — 17 players2026-08-14 06:00 — 14 players2026-08-15 14:00 — 13 players2026-08-16 22:00 — 16 players2026-08-18 05:00 — 10 players2026-08-19 13:00 — 18 players2026-08-20 20:00 — 7 players2026-08-22 04:00 — 8 players2026-08-23 11:00 — 6 players2026-08-24 19:00 — 14 players2026-08-26 03:00 — 7 players2026-08-27 11:00 — 9 players2026-08-28 18:00 — 8 players2026-08-30 01:00 — 16 players2026-08-30 17:00 — 13 players
Concurrent players, hourly average, last 30 days (census samples).

Price history

$1.49$0.292020-08-262026-07-092020-08-26 — best price $0.592020-11-02 — best price $0.992020-12-22 — best price $0.542021-02-15 — best price $0.992021-05-01 — best price $0.692021-07-08 — best price $0.992021-10-30 — best price $0.542021-11-25 — best price $0.992021-12-22 — best price $0.662022-04-24 — best price $0.992022-12-22 — best price $0.492023-03-13 — best price $0.992023-04-17 — best price $0.492023-06-05 — best price $0.992023-08-07 — best price $0.292023-09-26 — best price $0.992023-11-21 — best price $0.492024-01-04 — best price $0.992024-03-14 — best price $0.492024-04-08 — best price $0.992024-06-19 — best price $1.492024-10-28 — best price $0.742024-12-04 — best price $1.492024-12-19 — best price $0.742025-01-27 — best price $1.492025-03-13 — best price $0.742025-04-21 — best price $1.492025-06-27 — best price $0.742025-07-21 — best price $1.492025-09-29 — best price $0.742025-11-03 — best price $1.492026-05-30 — best price $0.742026-07-09 — best price $1.49
Lowest recorded price across tracked stores, per day (census snapshots).

Attention

605792026-05-29 — 100 pageviews2026-06-01 — 605 pageviews2026-06-04 — 149 pageviews2026-06-07 — 117 pageviews2026-06-10 — 155 pageviews2026-06-13 — 169 pageviews2026-06-16 — 140 pageviews2026-06-19 — 145 pageviews2026-06-22 — 141 pageviews2026-06-25 — 167 pageviews2026-06-28 — 172 pageviews2026-07-01 — 149 pageviews2026-07-04 — 126 pageviews2026-07-07 — 164 pageviews2026-07-10 — 118 pageviews2026-07-13 — 110 pageviews2026-07-16 — 118 pageviews2026-07-19 — 98 pageviews2026-07-22 — 117 pageviews2026-07-25 — 102 pageviews2026-07-28 — 90 pageviews2026-07-31 — 110 pageviews2026-08-03 — 104 pageviews2026-08-06 — 114 pageviews2026-08-09 — 106 pageviews2026-08-12 — 109 pageviews2026-08-15 — 112 pageviews2026-08-18 — 101 pageviews2026-08-21 — 110 pageviews2026-08-24 — 95 pageviews2026-08-26 — 104 pageviews
Daily Wikipedia pageviews (attention proxy, census-recorded).

Completion

3
achievements tracked
94.4%
earned "О!"
85.1%
median achievement earned by

Global achievement rates from Steam.

Details

WindowsmacOSLinuxSingle-playerSteam AchievementsFamily Sharing1 DLC

11 supported languages: English, Russian, Spanish - Spain, Simplified Chinese, Portuguese - Brazil, Polish, Turkish, French, Italian, Japanese, Arabic

Console footprint

PlatformPlayers trackedCompletionTrophies/achievements
Steam (Steam)15,06486%3

Players tracked by Exophase (achievement/trophy trackers) — a sample of the player base, not total sales.

Where its players are

Share of Steam reviews by language (top languages measured) — a proxy for where the player base lives.

Player tags

AnimeDramaRetroHorrorAbstractAdventureEmotionalText-BasedExperimentalVisual Novel

Census log

Computed from census-recorded observations only — dates are observation dates.

Players also track

Don't Knock TwiceHouse of CaravanMasochisiaDARQ: Complete EditionRusty Lake HotelRusty Lake: RootsInflictionApsulov: End of Gods

Similarity via IGDB.

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