The Game Census
HOT WHEELS UNLEASHED™ cover art

HOT WHEELS UNLEASHED™

Milestone S.r.l. · 2021-09-30

SteamPlayStation StoreEpic Games StoreAmazonMicrosoft Store

Racing

Franchise: Hot Wheels · Modes: Single player, Multiplayer, Split screen · Perspectives: Third person

Releases: Sep 30, 2021 (Xbox One), Sep 30, 2021 (Xbox Series X|S), Sep 30, 2021 (PlayStation 4), Sep 30, 2021 (Nintendo Switch), Sep 30, 2021 (PlayStation 5), Sep 30, 2021 (PC (Microsoft Windows))

Collect the best vehicles in the Hot Wheels™ universe, build spectacular tracks and dive into breathtaking races.

HOT WHEELS UNLEASHED™ is a Racing game released in 2021, priced at $39.99, with an estimated 200,000 to 500,000 owners and a Mostly Positive review sentiment (79% of 7613 reviews).

35
playing now
79%
positive of 7.6k reviews
Mostly Positive
steam's rating (official)
200,000–500,000
owners (SteamSpy est.)
68/100
critic score (7 outlets, IGDB)
72/100
IGDB user rating (55 ratings)
10
Nexus mods (6.8k downloads)
4.02★
PlayStation Store rating (11,222 ratings)
gold
deck/linux tier (ProtonDB)
Verified
Steam Deck (Valve)
SteamOS: Playable
$39.99
steam price (US)

35 players in-game as of 2026-10-14 12:00 UTC (census sample)

Hot Wheels Unleashed is a 2021 racing game developed and published by Milestone based on Mattel's Hot Wheels toyline. The game was released on September 30, 2021, for the Nintendo Switch, PlayStation 4, PlayStation 5, Windows, Xbox One, and Xbox Series X/S. Versions for Amazon Luna and Stadia were made available in July and September 2022, respectively. A sequel, Hot Wheels Unleashed 2: Turbocharged, was released in October 2023.

Trailer

HOT WHEELS UNLEASHED™ trailer thumbnail

Hot Wheels Unleashed - Announcement Trailer | PS5, PS4

≈88,766 YouTube results for this game's trailer search

Health check

Healthy
  • · 35 players in-game at the last census sample.
  • · 203 reviews in the last 8 weeks (~25/week).
  • · Review velocity down 2% vs the prior 8 weeks.
  • · Current weekly pace is under 5% of the all-time peak week (1,060 reviews).
  • · Top 4% of 2,372 Racing games in the census by review count.
Estimated sales: 152k–343k copies

Review-multiple estimate from 7,613 total reviews — how this is computed.

Current store prices

Steam$4.49-85%
Microsoft Store$29.99

Deal snapshots via CheapShark, refreshed daily.

All-time low: $5.99 at Steam (2023-11-21) · bundled 1×via IsThereAnyDeal

12-month high $39.99 · on sale 33 of 55 observed days · $24.00 above the all-time low (census price snapshots)

Review momentum

PositiveNegative
87387320212026Week of 2021-09-01: 142 positiveWeek of 2021-09-01: 25 negativeWeek of 2021-10-01: 873 positiveWeek of 2021-10-01: 187 negativeWeek of 2021-11-01: 388 positiveWeek of 2021-11-01: 61 negativeWeek of 2021-12-01: 190 positiveWeek of 2021-12-01: 28 negativeWeek of 2022-01-01: 118 positiveWeek of 2022-01-01: 27 negativeWeek of 2022-02-01: 56 positiveWeek of 2022-02-01: 18 negativeWeek of 2022-03-01: 60 positiveWeek of 2022-03-01: 19 negativeWeek of 2022-04-01: 42 positiveWeek of 2022-04-01: 9 negativeWeek of 2022-05-01: 65 positiveWeek of 2022-05-01: 32 negativeWeek of 2022-06-01: 80 positiveWeek of 2022-06-01: 33 negativeWeek of 2022-07-01: 63 positiveWeek of 2022-07-01: 18 negativeWeek of 2022-08-01: 23 positiveWeek of 2022-08-01: 13 negativeWeek of 2022-09-01: 62 positiveWeek of 2022-09-01: 19 negativeWeek of 2022-10-01: 30 positiveWeek of 2022-10-01: 13 negativeWeek of 2022-11-01: 207 positiveWeek of 2022-11-01: 35 negativeWeek of 2022-12-01: 128 positiveWeek of 2022-12-01: 37 negativeWeek of 2023-01-01: 130 positiveWeek of 2023-01-01: 32 negativeWeek of 2023-02-01: 88 positiveWeek of 2023-02-01: 19 negativeWeek of 2023-03-01: 78 positiveWeek of 2023-03-01: 18 negativeWeek of 2023-04-01: 43 positiveWeek of 2023-04-01: 10 negativeWeek of 2023-05-01: 41 positiveWeek of 2023-05-01: 15 negativeWeek of 2023-06-01: 186 positiveWeek of 2023-06-01: 33 negativeWeek of 2023-07-01: 141 positiveWeek of 2023-07-01: 22 negativeWeek of 2023-08-01: 75 positiveWeek of 2023-08-01: 12 negativeWeek of 2023-09-01: 89 positiveWeek of 2023-09-01: 21 negativeWeek of 2023-10-01: 158 positiveWeek of 2023-10-01: 31 negativeWeek of 2023-11-01: 78 positiveWeek of 2023-11-01: 17 negativeWeek of 2023-12-01: 85 positiveWeek of 2023-12-01: 33 negativeWeek of 2024-01-01: 70 positiveWeek of 2024-01-01: 19 negativeWeek of 2024-02-01: 34 positiveWeek of 2024-02-01: 6 negativeWeek of 2024-03-01: 68 positiveWeek of 2024-03-01: 17 negativeWeek of 2024-04-01: 28 positiveWeek of 2024-04-01: 6 negativeWeek of 2024-05-01: 89 positiveWeek of 2024-05-01: 22 negativeWeek of 2024-06-01: 65 positiveWeek of 2024-06-01: 9 negativeWeek of 2024-07-01: 43 positiveWeek of 2024-07-01: 12 negativeWeek of 2024-08-01: 34 positiveWeek of 2024-08-01: 9 negativeWeek of 2024-09-01: 24 positiveWeek of 2024-09-01: 9 negativeWeek of 2024-10-01: 26 positiveWeek of 2024-10-01: 9 negativeWeek of 2024-11-01: 26 positiveWeek of 2024-11-01: 16 negativeWeek of 2024-12-01: 33 positiveWeek of 2024-12-01: 9 negativeWeek of 2025-01-01: 33 positiveWeek of 2025-01-01: 6 negativeWeek of 2025-02-01: 20 positiveWeek of 2025-02-01: 9 negativeWeek of 2025-03-01: 17 positiveWeek of 2025-03-01: 5 negativeWeek of 2025-04-01: 21 positiveWeek of 2025-04-01: 2 negativeWeek of 2025-05-01: 31 positiveWeek of 2025-05-01: 5 negativeWeek of 2025-06-01: 13 positiveWeek of 2025-06-01: 2 negativeWeek of 2025-07-01: 22 positiveWeek of 2025-07-01: 4 negativeWeek of 2025-08-01: 34 positiveWeek of 2025-08-01: 9 negativeWeek of 2025-09-01: 18 positiveWeek of 2025-09-01: 5 negativeWeek of 2025-10-01: 18 positiveWeek of 2025-10-01: 10 negativeWeek of 2025-11-01: 12 positiveWeek of 2025-11-01: 2 negativeWeek of 2025-12-01: 38 positiveWeek of 2025-12-01: 4 negativeWeek of 2026-01-01: 10 positiveWeek of 2026-01-01: 5 negativeWeek of 2026-02-01: 26 positiveWeek of 2026-02-01: 5 negativeWeek of 2026-03-01: 13 positiveWeek of 2026-03-01: 1 negativeWeek of 2026-04-01: 15 positiveWeek of 2026-04-01: 1 negativeWeek of 2026-05-01: 29 positiveWeek of 2026-05-01: 10 negativeWeek of 2026-06-01: 22 positiveWeek of 2026-07-01: 20 positiveWeek of 2026-07-01: 4 negativeWeek of 2026-08-01: 9 positiveWeek of 2026-08-01: 1 negative
Weekly review counts (Steam review histogram). Positive above the line, negative below.

Players online

84142026-09-15 13:00 — 37 players2026-09-16 21:00 — 38 players2026-09-18 05:00 — 14 players2026-09-19 12:00 — 58 players2026-09-20 20:00 — 46 players2026-09-22 04:00 — 26 players2026-09-23 11:00 — 15 players2026-09-24 19:00 — 29 players2026-09-26 02:00 — 25 players2026-09-27 10:00 — 40 players2026-09-28 17:00 — 37 players2026-09-30 01:00 — 24 players2026-10-01 08:00 — 20 players2026-10-02 16:00 — 49 players2026-10-03 23:00 — 56 players2026-10-05 07:00 — 19 players2026-10-06 15:00 — 58 players2026-10-07 22:00 — 33 players2026-10-09 06:00 — 17 players2026-10-10 13:00 — 84 players2026-10-11 21:00 — 58 players2026-10-13 05:00 — 15 players2026-10-14 12:00 — 35 players
Concurrent players, hourly average, last 30 days (census samples).
64232Oct 2021Aug 2026Oct 2021 — avg 642 · peak 2,230Dec 2021 — avg 178 · peak 373Feb 2022 — avg 84 · peak 178Apr 2022 — avg 73 · peak 152Jun 2022 — avg 78 · peak 176Aug 2022 — avg 135 · peak 317Oct 2022 — avg 78 · peak 171Dec 2022 — avg 146 · peak 481Feb 2023 — avg 109 · peak 355Apr 2023 — avg 71 · peak 164Jun 2023 — avg 149 · peak 566Aug 2023 — avg 80 · peak 223Oct 2023 — avg 124 · peak 687Dec 2023 — avg 113 · peak 279Feb 2024 — avg 46 · peak 112Apr 2024 — avg 49 · peak 115Jun 2024 — avg 74 · peak 264Aug 2024 — avg 58 · peak 162Oct 2024 — avg 38 · peak 95Dec 2024 — avg 54 · peak 163Feb 2025 — avg 51 · peak 139Apr 2025 — avg 35 · peak 79Jun 2025 — avg 33 · peak 83Aug 2025 — avg 50 · peak 160Oct 2025 — avg 35 · peak 98Dec 2025 — avg 51 · peak 138Feb 2026 — avg 44 · peak 142Apr 2026 — avg 32 · peak 83Jun 2026 — avg 33 · peak 87Aug 2026 — avg 40 · peak 104
Monthly average players (source: steamcharts.com) — history via steamcharts.com; live census sampling since Aug 2026.

Price history

$49.99$0.002021-08-122026-10-142021-08-12 — best price $49.992021-12-08 — best price $34.992022-01-06 — best price $49.992022-04-07 — best price $49.992022-06-24 — best price $24.992022-09-19 — best price $49.992022-11-22 — best price $14.992022-12-22 — best price $12.492023-02-16 — best price $49.992023-03-23 — best price $49.992023-05-23 — best price $49.992023-07-13 — best price $49.992023-09-14 — best price $7.492023-11-07 — best price $7.492023-12-14 — best price $7.492024-01-11 — best price $39.992024-03-14 — best price $5.992024-06-01 — best price $39.992024-08-05 — best price $5.992024-10-28 — best price $5.992024-12-27 — best price $0.002025-02-25 — best price $5.992025-04-24 — best price $39.992025-07-03 — best price $39.992025-08-07 — best price $5.992025-09-29 — best price $5.992025-11-11 — best price $39.992025-12-18 — best price $5.992026-01-22 — best price $5.992026-02-23 — best price $39.992026-04-23 — best price $5.992026-05-23 — best price $12.002026-06-14 — best price $31.492026-07-09 — best price $39.992026-09-02 — best price $39.992026-10-02 — best price $4.492026-10-07 — best price $4.492026-10-14 — best price $29.99
Lowest recorded price across tracked stores, per day (census snapshots).

Attention

188402026-05-28 — 43 pageviews2026-06-01 — 62 pageviews2026-06-05 — 188 pageviews2026-06-09 — 92 pageviews2026-06-13 — 57 pageviews2026-06-17 — 54 pageviews2026-06-21 — 61 pageviews2026-06-25 — 59 pageviews2026-06-29 — 70 pageviews2026-07-03 — 55 pageviews2026-07-07 — 44 pageviews2026-07-11 — 58 pageviews2026-07-15 — 73 pageviews2026-07-19 — 59 pageviews2026-07-23 — 56 pageviews2026-07-27 — 72 pageviews2026-07-31 — 53 pageviews2026-08-04 — 71 pageviews2026-08-08 — 70 pageviews2026-08-12 — 52 pageviews2026-08-16 — 67 pageviews2026-08-20 — 55 pageviews2026-08-24 — 43 pageviews2026-08-28 — 53 pageviews2026-09-01 — 80 pageviews2026-09-05 — 63 pageviews2026-09-09 — 100 pageviews2026-09-13 — 78 pageviews2026-09-17 — 79 pageviews2026-09-21 — 68 pageviews2026-09-25 — 50 pageviews2026-09-29 — 65 pageviews2026-10-03 — 40 pageviews2026-10-06 — 49 pageviews
Daily Wikipedia pageviews (attention proxy, census-recorded).

Completion

53
achievements tracked
96%
earned "First is free"
11.1%
median achievement earned by

Global achievement rates from Steam.

Details

WindowsFull controller supportSingle-playerMulti-playerPvPOnline PvPShared/Split Screen PvPShared/Split ScreenSteam AchievementsFull controller supportSteam Trading CardsGamepad Recommended67 DLC

14 supported languages: English, French, Italian, German, Spanish - Spain, Japanese, Polish, Russian, Simplified Chinese, Spanish - Latin America, Thai, Traditional Chinese…

Post-launch support: 67 DLC released, first 2021-09-30, latest 2022-09-30 (Steam store data)

Where its players are

Share of Steam reviews by language (top languages measured) — a proxy for where the player base lives.

Player tags

PvPEpicCo-opFunnyArcadeRacingDrivingControllerMultiplayerLevel Editor

Census log

Computed from census-recorded observations only — dates are observation dates.

Players also track

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Similarity via IGDB.

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