The Game Census
HOT WHEELS UNLEASHED™ cover art

HOT WHEELS UNLEASHED™

Milestone S.r.l. · 2021-09-30

SteamPlayStation StoreEpic Games StoreAmazonMicrosoft Store

Racing

Franchise: Hot Wheels · Modes: Single player, Multiplayer, Split screen

Releases: Sep 30, 2021 (Xbox One), Sep 30, 2021 (Xbox Series X|S), Sep 30, 2021 (PlayStation 4), Sep 30, 2021 (Nintendo Switch), Sep 30, 2021 (PlayStation 5), Sep 30, 2021 (PC (Microsoft Windows))

Collect the best vehicles in the Hot Wheels™ universe, build spectacular tracks and dive into breathtaking races.

37
playing now
79%
positive of 7.6k reviews
Mostly Positive
steam rating
200,000–500,000
owners (SteamSpy est.)
68/100
critic score (7 outlets, IGDB)
72/100
IGDB user rating (55 ratings)
gold
deck/linux tier (ProtonDB)
$39.99
steam price (US)

37 players in-game as of 2026-08-30 02:00 UTC (census sample)

Hot Wheels Unleashed is a 2021 racing game developed and published by Milestone based on Mattel's Hot Wheels toyline. The game was released on September 30, 2021, for the Nintendo Switch, PlayStation 4, PlayStation 5, Windows, Xbox One, and Xbox Series X/S. Versions for Amazon Luna and Stadia were made available in July and September 2022, respectively. A sequel, Hot Wheels Unleashed 2: Turbocharged, was released in October 2023.

Health check

Healthy
  • · 37 players in-game at the last census sample.
  • · 203 reviews in the last 8 weeks (~25/week).
  • · Review velocity down 2% vs the prior 8 weeks.
  • · Current weekly pace is under 5% of the all-time peak week (1,060 reviews).
  • · Top 10% of 833 Racing games in the census by review count.
Estimated sales: 152k–342k copies

Review-multiple estimate from 7,603 total reviews — how this is computed.

Current store prices

Microsoft Store$39.99

Deal snapshots via CheapShark, refreshed daily.

All-time low: $5.99 at Steam (2023-11-21) · bundled 1×via IsThereAnyDeal

12-month high $39.99 · on sale 25 of 48 observed days (census price snapshots)

Review momentum

PositiveNegative
87387320212026Week of 2021-09-01: 142 positiveWeek of 2021-09-01: 25 negativeWeek of 2021-10-01: 873 positiveWeek of 2021-10-01: 187 negativeWeek of 2021-11-01: 388 positiveWeek of 2021-11-01: 61 negativeWeek of 2021-12-01: 190 positiveWeek of 2021-12-01: 28 negativeWeek of 2022-01-01: 118 positiveWeek of 2022-01-01: 27 negativeWeek of 2022-02-01: 56 positiveWeek of 2022-02-01: 18 negativeWeek of 2022-03-01: 60 positiveWeek of 2022-03-01: 19 negativeWeek of 2022-04-01: 42 positiveWeek of 2022-04-01: 9 negativeWeek of 2022-05-01: 65 positiveWeek of 2022-05-01: 32 negativeWeek of 2022-06-01: 80 positiveWeek of 2022-06-01: 33 negativeWeek of 2022-07-01: 63 positiveWeek of 2022-07-01: 18 negativeWeek of 2022-08-01: 23 positiveWeek of 2022-08-01: 13 negativeWeek of 2022-09-01: 62 positiveWeek of 2022-09-01: 19 negativeWeek of 2022-10-01: 30 positiveWeek of 2022-10-01: 13 negativeWeek of 2022-11-01: 207 positiveWeek of 2022-11-01: 35 negativeWeek of 2022-12-01: 128 positiveWeek of 2022-12-01: 37 negativeWeek of 2023-01-01: 130 positiveWeek of 2023-01-01: 32 negativeWeek of 2023-02-01: 88 positiveWeek of 2023-02-01: 19 negativeWeek of 2023-03-01: 78 positiveWeek of 2023-03-01: 18 negativeWeek of 2023-04-01: 43 positiveWeek of 2023-04-01: 10 negativeWeek of 2023-05-01: 41 positiveWeek of 2023-05-01: 15 negativeWeek of 2023-06-01: 186 positiveWeek of 2023-06-01: 33 negativeWeek of 2023-07-01: 141 positiveWeek of 2023-07-01: 22 negativeWeek of 2023-08-01: 75 positiveWeek of 2023-08-01: 12 negativeWeek of 2023-09-01: 89 positiveWeek of 2023-09-01: 21 negativeWeek of 2023-10-01: 158 positiveWeek of 2023-10-01: 31 negativeWeek of 2023-11-01: 78 positiveWeek of 2023-11-01: 17 negativeWeek of 2023-12-01: 85 positiveWeek of 2023-12-01: 33 negativeWeek of 2024-01-01: 70 positiveWeek of 2024-01-01: 19 negativeWeek of 2024-02-01: 34 positiveWeek of 2024-02-01: 6 negativeWeek of 2024-03-01: 68 positiveWeek of 2024-03-01: 17 negativeWeek of 2024-04-01: 28 positiveWeek of 2024-04-01: 6 negativeWeek of 2024-05-01: 89 positiveWeek of 2024-05-01: 22 negativeWeek of 2024-06-01: 65 positiveWeek of 2024-06-01: 9 negativeWeek of 2024-07-01: 43 positiveWeek of 2024-07-01: 12 negativeWeek of 2024-08-01: 34 positiveWeek of 2024-08-01: 9 negativeWeek of 2024-09-01: 24 positiveWeek of 2024-09-01: 9 negativeWeek of 2024-10-01: 26 positiveWeek of 2024-10-01: 9 negativeWeek of 2024-11-01: 26 positiveWeek of 2024-11-01: 16 negativeWeek of 2024-12-01: 33 positiveWeek of 2024-12-01: 9 negativeWeek of 2025-01-01: 33 positiveWeek of 2025-01-01: 6 negativeWeek of 2025-02-01: 20 positiveWeek of 2025-02-01: 9 negativeWeek of 2025-03-01: 17 positiveWeek of 2025-03-01: 5 negativeWeek of 2025-04-01: 21 positiveWeek of 2025-04-01: 2 negativeWeek of 2025-05-01: 31 positiveWeek of 2025-05-01: 5 negativeWeek of 2025-06-01: 13 positiveWeek of 2025-06-01: 2 negativeWeek of 2025-07-01: 22 positiveWeek of 2025-07-01: 4 negativeWeek of 2025-08-01: 34 positiveWeek of 2025-08-01: 9 negativeWeek of 2025-09-01: 18 positiveWeek of 2025-09-01: 5 negativeWeek of 2025-10-01: 18 positiveWeek of 2025-10-01: 10 negativeWeek of 2025-11-01: 12 positiveWeek of 2025-11-01: 2 negativeWeek of 2025-12-01: 38 positiveWeek of 2025-12-01: 4 negativeWeek of 2026-01-01: 10 positiveWeek of 2026-01-01: 5 negativeWeek of 2026-02-01: 26 positiveWeek of 2026-02-01: 5 negativeWeek of 2026-03-01: 13 positiveWeek of 2026-03-01: 1 negativeWeek of 2026-04-01: 15 positiveWeek of 2026-04-01: 1 negativeWeek of 2026-05-01: 29 positiveWeek of 2026-05-01: 10 negativeWeek of 2026-06-01: 22 positiveWeek of 2026-07-01: 20 positiveWeek of 2026-07-01: 4 negativeWeek of 2026-08-01: 9 positiveWeek of 2026-08-01: 1 negative
Weekly review counts (Steam review histogram). Positive above the line, negative below.

Players online

74182026-08-07 00:00 — 42 players2026-08-07 08:00 — 31 players2026-08-07 16:00 — 39 players2026-08-08 00:00 — 44 players2026-08-08 08:00 — 43 players2026-08-08 16:00 — 61 players2026-08-09 00:00 — 51 players2026-08-09 08:00 — 41 players2026-08-09 16:00 — 74 players2026-08-10 00:00 — 43 players2026-08-10 08:00 — 27 players2026-08-10 16:00 — 47 players2026-08-11 00:00 — 29 players2026-08-11 08:00 — 28 players2026-08-11 17:00 — 38 players2026-08-12 22:00 — 36 players2026-08-14 06:00 — 19 players2026-08-15 14:00 — 45 players2026-08-16 22:00 — 47 players2026-08-18 05:00 — 18 players2026-08-19 13:00 — 50 players2026-08-20 20:00 — 37 players2026-08-22 04:00 — 27 players2026-08-23 11:00 — 41 players2026-08-24 19:00 — 42 players2026-08-26 03:00 — 19 players2026-08-27 11:00 — 28 players2026-08-28 19:00 — 59 players2026-08-30 02:00 — 37 players
Concurrent players, hourly average, last 30 days (census samples).

Price history

$49.99$0.002021-08-122026-08-262021-08-12 — best price $49.992021-12-08 — best price $34.992022-01-06 — best price $49.992022-04-07 — best price $49.992022-06-24 — best price $24.992022-09-19 — best price $49.992022-11-22 — best price $14.992022-12-22 — best price $12.492023-02-16 — best price $49.992023-03-23 — best price $49.992023-05-23 — best price $49.992023-07-13 — best price $49.992023-09-14 — best price $7.492023-11-07 — best price $7.492023-12-14 — best price $7.492024-01-11 — best price $39.992024-03-14 — best price $5.992024-06-01 — best price $39.992024-08-05 — best price $5.992024-10-28 — best price $5.992024-12-27 — best price $0.002025-02-25 — best price $5.992025-04-24 — best price $39.992025-07-03 — best price $39.992025-08-07 — best price $5.992025-09-29 — best price $5.992025-11-11 — best price $39.992025-12-18 — best price $5.992026-01-22 — best price $5.992026-02-23 — best price $39.992026-04-23 — best price $5.992026-05-23 — best price $12.002026-06-14 — best price $31.492026-07-09 — best price $39.992026-08-26 — best price $39.99
Lowest recorded price across tracked stores, per day (census snapshots).

Attention

211392026-05-28 — 43 pageviews2026-05-31 — 74 pageviews2026-06-03 — 65 pageviews2026-06-06 — 211 pageviews2026-06-09 — 92 pageviews2026-06-12 — 67 pageviews2026-06-15 — 66 pageviews2026-06-18 — 48 pageviews2026-06-21 — 61 pageviews2026-06-24 — 58 pageviews2026-06-27 — 70 pageviews2026-06-30 — 66 pageviews2026-07-03 — 55 pageviews2026-07-06 — 66 pageviews2026-07-09 — 59 pageviews2026-07-12 — 64 pageviews2026-07-15 — 73 pageviews2026-07-18 — 74 pageviews2026-07-21 — 43 pageviews2026-07-24 — 51 pageviews2026-07-27 — 72 pageviews2026-07-30 — 49 pageviews2026-08-02 — 71 pageviews2026-08-05 — 63 pageviews2026-08-08 — 70 pageviews2026-08-11 — 51 pageviews2026-08-14 — 60 pageviews2026-08-17 — 60 pageviews2026-08-20 — 55 pageviews2026-08-23 — 57 pageviews2026-08-25 — 61 pageviews
Daily Wikipedia pageviews (attention proxy, census-recorded).

Completion

53
achievements tracked
96%
earned "First is free"
11.1%
median achievement earned by

Global achievement rates from Steam.

Details

WindowsFull controller supportSingle-playerMulti-playerPvPOnline PvPShared/Split Screen PvPShared/Split ScreenSteam AchievementsFull controller supportSteam Trading CardsGamepad Recommended67 DLC

14 supported languages: English, French, Italian, German, Spanish - Spain, Japanese, Polish, Russian, Simplified Chinese, Spanish - Latin America, Thai, Traditional Chinese…

Where its players are

Share of Steam reviews by language (top languages measured) — a proxy for where the player base lives.

Player tags

PvPEpicCo-opFunnyArcadeRacingDrivingControllerMultiplayerLevel Editor

Census log

Computed from census-recorded observations only — dates are observation dates.

Players also track

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Similarity via IGDB.

Official site ↗Discord ↗Wikipedia ↗Speedruns ↗